Privacy Policy

Last updated: September 2026. This page is informational and does not constitute legal advice.

1. Introduction

ItsWagging ("we," "us") is a dog-information website. This policy explains what information we may collect from visitors, why, and how it's used. It applies to https://www.itswagging.com and its subpages.

2. Information we collect

Information you provide directly

Information collected automatically

Through Google Analytics and standard server logs, we may automatically collect information such as approximate location, browser and device type, pages viewed, referring pages, and timestamps.

3. Google Analytics

We use Google Analytics to understand site traffic and engagement — things like which pages are viewed, how visitors arrived, and general device/browser information. This data is processed by Google under Google's own privacy policy; we don't control everything Google collects as part of that service.

4. Google AdSense

ItsWagging may display advertising through Google AdSense. Google and its advertising partners may use cookies or similar technologies to serve ads, measure their performance, and, depending on your settings and location, personalize which ads you see.

5. Personalized advertising

Depending on your location and consent, ads shown on this site may be personalized based on your activity. You can review and adjust your ad personalization settings directly at Google Ads Settings.

6. Cookies and similar technologies

We use cookies for basic analytics and advertising purposes as described above. We show a cookie notice to visitors and provide a way to indicate your preference, stored in your browser — you can revisit this anytime using "Cookie Preferences" in the footer.

7. Consent and regional requirements

Visitors access this site from many countries, and some regions (including the EEA, UK, and Switzerland) have specific requirements around consent for certain cookies and personalized advertising. We aim to respect these requirements as our implementation evolves; this policy describes our current practices rather than guaranteeing compliance with every regional law.

8. Newsletter

If you subscribe, we store your email address in our own database for the purpose of sending updates from ItsWagging. We don't currently have an automated unsubscribe link — if you'd like to be removed, contact us and we'll remove your address promptly.

9. Contact forms

If you use our contact form, we collect your name, email, and message solely to respond to your inquiry. We don't use this information for marketing.

10. Affiliate links

Some pages contain affiliate links, including through the Amazon Associates Program. If you make a qualifying purchase through one of these links, we may earn a commission at no additional cost to you. See our Affiliate Disclosure for full details.

11. Third-party links

Our content links to third-party sites, including Amazon, Google, and various product or service pages. Once you leave ItsWagging, your activity is governed by that site's own privacy policy — a link doesn't imply our endorsement of everything on the destination site.

12. Data sharing

Information may be processed by the service providers we use to operate this site — currently our web hosting provider, Google Analytics, and Google AdSense. We don't sell personal information.

13. Data retention

We retain information only as long as reasonably necessary for the purpose it was collected, or as required by applicable obligations.

14. Data security

We take reasonable steps to protect information submitted to this site, but no method of storage or transmission is completely secure, and we can't guarantee absolute security.

15. Children's privacy

ItsWagging is not directed at children, and we do not knowingly collect personal information from children.

16. International visitors

You may access this site from outside the country where it's operated. Information may be processed by service providers located in different jurisdictions.

17. Your rights

Depending on where you live, you may have rights regarding access, correction, deletion, restriction, objection, or portability of your personal information. To exercise any of these, contact us directly.

18. Policy changes

We may update this policy from time to time; the "Last updated" date at the top reflects the most recent revision.

19. Contact

Questions about this policy? Reach out through our contact page.